Calligraphy is a great way to express yourself and make a living, but it can also be difficult to start from scratch. That's why we've compiled some of our favorite tips for growing your calligraphy business.
1. Make a great first impression.
Your website and social media are the first point of contact between you and your clients, so they need to be as professional and clean as possible. You can’t expect people to trust you if your business cards look like they were made in Microsoft Paint and your website is difficult to navigate. If you want people to take your calligraphy seriously, then make sure that everything associated with it looks professional and up-to-date.
2.Ask for referrals.
Ask for referrals.
Ask your clients who they know that might be interested in what you do.
Ask people you don't know if they have an event coming up and if they need anything special done for it.
3. Use your brand to sell you.
Your brand is an essential part of your brand's identity. It’s what separates you from other calligraphers, artists, and designers. Your brand should be consistent across all mediums — including your business cards, website design, marketing materials, social media accounts and more.
Your name should reflect professionalism (not a nickname), so that clients will remember it when they need to hire you again in the future. You can add an adjective or descriptive word to your name if desired: “Jane Smith Calligraphy” or “Jane Smith Handmade Cards & Gifts."
Your logo should be unique and memorable so that it stands out amongst the competition when people look at their options online and in person at craft shows where there are many products available for purchase by many different businesses owners who sell similar things like yours!
4.Expand your reach through social media.
Social media is an excellent way to reach a wide audience and boost your business. To take advantage of this powerful platform, post your calligraphy work on social media.
Use hashtags in posts about your business so people can find you when conducting searches for that topic or event. Post regularly so you stay top-of-mind with new followers and keep existing customers engaged.
Use targeted ads to drive traffic to your website, where they can purchase products or services directly from you. Social media also provides a forum for feedback; use customer service tools like live chat or direct messages (DMs) to address concerns in real time, ensuring that no issue goes unresolved and resolving issues more quickly than traditional methods would allow.
Since many businesses post only once or twice per week, consider posting several times per day if possible—if not daily—to ensure maximum exposure!
5. Practice your craft daily.
Practice your craft daily. Calligraphy is an art and a skill, and like all skills, it takes time and effort to master. The more you practice, the better you’ll be at creating beautiful lettering. This can translate into more business opportunities for yourself as well as your clients!
Calligraphy will also help improve other aspects of your life such as patience, hand-eye coordination, focus and concentration; these are all skills which transfer over into any work environment (especially if you need to do lots of writing).
The best part about calligraphy? It doesn’t have to take up too much time either – just 10 minutes every day can make a big difference in your skill level!!
Comments